Digital Marketing Services
At add2, our mission is to help our customers build and grow their customer base through digital marketing services. We do this by providing access to skills in web development, copywriting, PPC, email, SEO, social and video production.
We can provide ongoing marketing, acting as your outsourced marketing department or in addition to your in-house marketing facilities. Alternatively, we can implement and manage marketing pillars as part of a standalone turnkey package.
Our staff have decades of experience in both B2B and B2C marketing, across a range of sectors as diverse as entertainment, automotive and academia. We have also successfully marketed our products and services to organisations such as Imperial College London, SAMSUNG and Rolls-Royce.
We have a strong track record of delivering well-qualified leads to businesses large and small, so why not get in touch to find out how we can help? Alternatively, see below for a detailed summary of our skills.
Our expertise
Web development
We’re able to create websites to meet your requirements, complete with user-friendly content management systems that enable your team to generate engaging content for your customers.
Besides creating websites from scratch, we can also undertake work on existing web platforms – both the back and front ends – to diagnose and amend known issues. Please get in touch if you’re in need of the following:
- Software development using technologies such as HTML, CSS, PHP, C#, C++, C, VisualBasic and Delphi
- Scripting using Python/Django, Jscript, JavaScript, VBScript and DCOM
- API creation (allowing different software to communicate)
- Content management systems including Django CMS
- Website population with articles, blog posts and more
Copywriting
Our team has written well over 2 million words of engaging copy for the page, web, audio and the screen.
We’re therefore familiar with writing for a wide range of audiences to inform, to entertain and to teach.
We can therefore help you to put together collateral including:
- Leaflets
- Brochures
- Emails
- Communications templates
- Website content
- Documentation
PPC
We have many years’ experience in the creation of PPC campaigns, incorporating search, display and video content, audience building, remarketing, reporting and more.
We are able to create and manage lead-generating digital advertising across traditional PPC channels, social media and social bookmarking sites, with particular experience across Google Ads, facebook Ads and LinkedIn ads.
- Text ads
- Image ads
- Video ads
- Remarketing (advertising to people that have visited your website already)
- Conversion tracking
Email
We’re able to offer a comprehensive email marketing service, not only to improve open and response rates but to enhance data management techniques to improve the quality and impact of your messaging.
We produce insightful scheduled email chains to retain and inform existing customers, and also eye-catching new business campaigns. We can consult on the following:
- Audience segmentation
- A/B split testing
- Creative content
- Mailing software
- Landing pages
Social
We have experience in the establishment and management of social media accounts across multiple platforms, for audiences from the highly technical to entertainment industry fans.
Using an even mixture of brand-building, promotional and thought-leading content, we help you to grow and organic, highly-engaged following. We have experience with:
- YouTube
SEO
We have experience in improving the on and off-site SEO of organisations, improving the visibility and reach of your message through strong creative content, technical know-how and user engagement.
We can advise on both on-page and off-page optimisation techniques, and can back this up with creative content tailored to your needs, if required. We consult on the below:
- Content relevance & freshness
- Content crawling (using the correct URLs, tags, headers, descriptions and more to allow search engines to read your site)
- Mobile-friendliness
- Link building (having more prestigious sites link to yours, increasing your visibility)
- Shares (via social media and other platforms)
Video production
Our team has experience in the production of compelling video content, from demonstrations of highly technical products to reviews of entertainment software.
We have video production facilities on-site, allowing us to create video content from short written briefs. Alternatively, we can take raw video/audio you have produced and generate a final edit for upload and distribution. Our skills include the following:
- Scriptwriting & editing
- Voiceovers
- Location shoots
- Video & audio editing
- Illustration and animation
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